Using Windows 10 isn't enough, Microsoft plans to "Upgrade the World" too

When Microsoft introduces Windows 10 on July 29, it isn't settling for a press conference or a single event launch. Instead, Microsoft will begin their campaign to “Upgrade the World” through global advertising, a marketing campaign, and charity work.
On July 29, there will be a slew of Microsoft hosted fan celebrations in 13 cities around the world, including Sydney, Beijing, Tokyo, Sao Paolo, London, Berlin, Madrid, Singapore, Johannesburg, Nairobi, New Delhi, Dubai and New York City. What can you expect to find at these events? There will be hands-on activities, demos, entertainment and interaction with the Windows team.
If you’re not close to one of the fan celebrations, Microsoft will also celebrate the Windows 10 launch in more than 110 Microsoft stores in the U.S., Canada and Puerto Rico. These events also happen on the 29th, with in-store stations designed to help customers upgrade to Windows 10.
Microsoft has also arranged extra help for consumers looking to upgrade through retail partners such as Best Buy and Wal-Mart. Partners will provide data migration services and experience stations where people can try out Windows 10.
From the beginning, Windows 10 has been unique... Our approach to launch is also unique - focused on a more aspirational goal, inspired by Windows 10," said Yusuf Mehdi, Corporate Vice President, Windows and Devices Group, in a blog post detailing the launch plans.
Prepare for a new onslaught of TV and digital ads, part of a multi-million-dollar global campaign from Microsoft, highlighting Windows 10 features, such as Windows Hello security technology and Microsoft Edge browser.
“Upgrade Your World” isn’t just a slogan. It is Microsoft’s year-long initiative to work with 10 global and 100 local nonprofits "to help them upgrade the world." The company will invest $10 million in cash to the participating partners, which include CARE, Code.org, Keep a Child Alive, The Global Poverty Project, The Malala Fund, The Nature Conservancy, Pencils of Promise, Save the Children and Special Olympics.