Google expands, rebrands same-day delivery service as Google Express

Google Express, the company’s same-day delivery service that was formerly known as Google Shopping Express, is expanding. Starting today, Google Express is available in Boston, Chicago and Washington D.C., bringing the same-day service to more than seven million people (nearly 12 million if you include next-day service).
The search giant is also working with a number of new merchants – 16 total over the past few months – including national brands like 1-800-Flowers, Barnes & Noble, Nine West, PetSmart, Vitamin Shoppe and Sports Authority, just to name a few.

Google was also quick to point out that customers over the age of 21 in the Bay Area can now order alcohol.
Residents in one of Google’s serviced areas who become Express members can get free same-day or overnight delivery on eligible orders over $15. They also get first dibs on delivery windows and can even share their account with a household member.
Membership is priced at $95 per year (notice that’s a few bucks cheaper than Amazon Prime) or $10 per month should you only plan to use it for a limited time, like during the holidays. What’s more, one-off purchases can be delivered for $4.99. Google is also offering new members three months of service free of charge.
I remember a time when ordering something online was risky, almost taboo. For those with confidence, submitting an order and waiting a week or more for it to arrive was the norm. Much of the retail industry has now moved to the web and if something can’t be at our doorsteps within a day or so, it’s deemed slow.
My how times have changed.