BookMyShow has launched its Progressive Web App
after a mobile website migration. The Progressive Web App as it's been
dubbed, has been optimised and designed like a smartphone app
but is actually
a web app and has the inherent qualities like a lighter file size and faster loading times.
What is a Progressive Web App?
A Progressive Web App or a PWA
as it's commonly known is a lightweight web client of a site that users
can save on their smartphones. It gives a native-app-like experience to
the user while reducing the data consumption and increasing
responsiveness. As the web client is not
"
installed"
on the smartphone in the typical sense, it does not take up storage
space and combines the mobile experience of the website with the native
application to offer a best of both the worlds scenario.
50 percent faster while eating less data
The
web app loads 50 percent faster than a normal smartphone app and
consumes less data while being more responsive. It's look has been kept
similar to the mobile app so that users could use the platform on any
device maintaining consistency. The app load time is just 3.1 seconds
and it can suggest a movie to a user in less than 2 seconds.
Over 80% increase in conversion rates
Anish Tripathi, VP- Product Design, BookMyShow said,
"
On BookMyShow, almost 80% transactions are through our mobile platforms
-
which includes both app and mobile site. Recently after introducing
our new app, we went back to the drawing board to develop an improved
version of our mobile website. The goal was to provide a user experience
that was fast, responsive, reliable and engaging
-
all at the same time. With our new Progressive Web App, we are
broad-basing our platform to include those users who either don't have
the space to download a new app or are looking for options that use less
data and doesn't require constant updates. We have already seen an
exponential increase in conversion rates and expect our new web app to
significantly contribute to reaching new users."
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